Time’s up. Now is the time to treat our female essential workers with the respect they deserve. This campaign, in partnership with Time’s Up, is focused on raising awareness of the hardships female essential workers face in a COVID economy.

Copy by Jason Kim and Jackson Wahl, artwork by Aarti Thamma and Cherise Chuck. Awarded a Silver Award from the 2021 American Advertising Awards San Francisco entries.

Case Study Video

The below is a case study video I personally narrated for the campaign, covering the key points of our campaign.